Market Research Handbook
Product main pageThe handbook is designed to be a comprehensive source of socio-economic statistics for all those who study the Canadian consumer market - market researchers, strategists, product planners and sales leaders. The broad range of data is equally relevant to consumer and to business-to-business marketing. The data present profiles of key industries, including the small business sector, as well as of consumers in all the provinces and the 45 major cities across Canada. International trade data, households, families and selected economic indicators, to name a few, provide useful information for businesses seeking to expand or develop new product lines. As well as including data from the 2001 Census and a wide range of other surveys, the 2006 edition also incorporates a number of features designed to make it more user-friendly. Features include a user's guide, annotated charts to reveal salient trends, data sources, and references to CANSIM.
([B] = Bilingual; see "Bilingual products" below )
|Product:||Market Research Handbook|
|Release date:||April 8, 2008|
|Correction date:||June 18, 2009|
|Subscription:||one year (365 days)||N/A|
|System requirements:||Internet browser. Adobe Acrobat reader is required to view and print files in PDF format.|
This product has been discontinued as of March 2008. The last issue of this publication was Market Research Handbook, 2008 Edition.
business services, consumer goods and services, consumer spending, families, handbooks, household expenditures, households, housing, income, industries, international trade, labour force, manufacturing industries, market research, population projections, retail trade, sales, services, small business, socioeconomic data, wholesale trade.
This product may also be accessible for free at these libraries.
Some bilingual products have changed to separate English and French products. In these cases, back issues are bilingual and the more recent issues are unilingual.
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